@import url('https://fonts.googleapis.com/css2?family=DM+Sans:wght@400;500;600&family=Manrope:wght@500;600;700&display=swap');

:root{
  --bg:#f3f1ea; --ink:#151515; --muted:#6d6a63; --line:#cbc7bd; --panel:#e8e4da;
  --max:1180px; --pad:clamp(22px,5vw,72px);
}
*{box-sizing:border-box}
html{scroll-behavior:smooth}
body{margin:0;background:var(--bg);color:var(--ink);font-family:"DM Sans",Arial,sans-serif;line-height:1.55}
a{color:inherit;text-decoration:none}
.nav{height:78px;padding:0 var(--pad);display:flex;align-items:center;gap:28px;border-bottom:1px solid var(--line);position:sticky;top:0;background:rgba(243,241,234,.88);backdrop-filter:blur(12px);z-index:20}
.brand{font-family:"Manrope";font-weight:700;font-size:18px;border:1px solid var(--ink);width:38px;height:38px;display:grid;place-items:center;border-radius:50%}
nav{display:flex;gap:26px;margin-left:auto}
nav a,.text-link{font-size:14px}
nav a:hover,.text-link:hover{opacity:.55}
.button{display:inline-flex;align-items:center;justify-content:center;background:var(--ink);color:var(--bg);padding:13px 18px;border:1px solid var(--ink);font-weight:600;font-size:14px;transition:.2s ease}
.button:hover{background:transparent;color:var(--ink);transform:translateY(-2px)}
.button-small{padding:9px 13px}
.section{max-width:var(--max);margin:auto;padding:clamp(82px,11vw,150px) var(--pad);border-bottom:1px solid var(--line)}
.hero{padding-top:clamp(100px,13vw,180px)}
.eyebrow{text-transform:uppercase;letter-spacing:.14em;font-size:12px;font-weight:600;color:var(--muted)}
.hero-title,h2{font-family:"Manrope",sans-serif;letter-spacing:-.045em;line-height:.95;margin:.2em 0}
.hero-title{font-size:clamp(64px,11vw,148px);max-width:1000px}
.hero-copy{font-size:clamp(20px,2.4vw,32px);max-width:900px;line-height:1.25;margin:35px 0;color:#35332f}
.hero-actions{display:flex;align-items:center;gap:24px;margin-top:34px}
.metrics{display:grid;grid-template-columns:repeat(4,1fr);margin-top:clamp(80px,11vw,140px);border-top:1px solid var(--line)}
.metrics div{padding:28px 24px 0 0;border-right:1px solid var(--line);min-height:130px}
.metrics div:not(:first-child){padding-left:24px}
.metrics div:last-child{border-right:0}
.metrics strong{font-family:"Manrope";font-size:clamp(28px,4vw,48px);display:block;letter-spacing:-.04em}
.metrics span{font-size:13px;color:var(--muted)}
.split{display:grid;grid-template-columns:.9fr 1.1fr;gap:10vw}
h2{font-size:clamp(44px,7vw,86px)}
.body-copy{font-size:18px}
.body-copy p:first-child{font-size:24px;line-height:1.35;margin-top:0}
.section-title{max-width:900px;margin-bottom:60px}
.cards{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--line);border-left:1px solid var(--line)}
.card{padding:42px;border-right:1px solid var(--line);border-bottom:1px solid var(--line);min-height:280px;transition:.25s ease}
.card:hover{background:var(--panel);transform:translateY(-4px)}
.card span,.impact-number{font-size:12px;color:var(--muted)}
.card h3,.impact-row h3{font-family:"Manrope";font-size:26px;letter-spacing:-.03em;margin:48px 0 12px}
.card p,.impact-row p{color:var(--muted);max-width:540px}
.impact-list{border-top:1px solid var(--line)}
.impact-row{display:grid;grid-template-columns:60px 1fr 100px;gap:30px;padding:34px 0;border-bottom:1px solid var(--line);align-items:start;transition:.2s ease}
.impact-row:hover{padding-left:12px}
.impact-row h3{margin:0 0 8px}
.impact-row p{margin:0}
.impact-tag{text-align:right;text-transform:uppercase;font-size:11px;letter-spacing:.12em}
.quote-section blockquote{font-family:"Manrope";font-size:clamp(38px,6vw,76px);line-height:1.02;letter-spacing:-.045em;margin:45px 0 70px;max-width:1050px}
.approach-grid{display:grid;grid-template-columns:1fr 1fr;gap:8vw;font-size:18px}
.leadership-line{font-family:"Manrope";font-size:clamp(24px,3vw,38px);max-width:900px;margin:90px 0 0;padding-top:34px;border-top:1px solid var(--line)}
.cta{border-bottom:0}
.cta h2{max-width:900px}
.cta>p:not(.eyebrow){font-size:20px;max-width:720px}
footer{max-width:var(--max);margin:auto;padding:30px var(--pad) 45px;display:flex;justify-content:space-between;color:var(--muted);font-size:12px}
.reveal{opacity:1;transform:none;transition:opacity .7s ease,transform .7s cubic-bezier(.2,.7,.2,1)}
.reveal.visible{opacity:1;transform:none}
@media (prefers-reduced-motion:reduce){html{scroll-behavior:auto}.reveal{opacity:1;transform:none;transition:none}.card,.button,.impact-row{transition:none}}
@media(max-width:760px){
  nav{display:none}.nav{gap:14px}.nav .button{margin-left:auto}
  .split,.approach-grid{grid-template-columns:1fr;gap:35px}
  .metrics{grid-template-columns:1fr 1fr}.metrics div:nth-child(2){border-right:0}
  .cards{grid-template-columns:1fr}.card{min-height:auto}
  .impact-row{grid-template-columns:35px 1fr}.impact-tag{display:none}
  footer{flex-direction:column;gap:8px}
}


.section-intro{
  max-width:760px;
  font-size:20px;
  color:#4f4c46;
  margin:-25px 0 55px;
}
.work-grid{
  display:grid;
  grid-template-columns:1fr 1fr;
  border-top:1px solid var(--line);
  border-left:1px solid var(--line);
}
.work-card{
  min-height:330px;
  padding:38px;
  border-right:1px solid var(--line);
  border-bottom:1px solid var(--line);
  display:flex;
  flex-direction:column;
  align-items:flex-start;
  transition:transform .25s ease, background .25s ease;
}
.work-card:hover{background:var(--panel);transform:translateY(-4px)}
.work-card.featured{min-height:390px}
.work-kicker,.writing-type{
  text-transform:uppercase;
  letter-spacing:.12em;
  font-size:11px;
  font-weight:600;
  color:var(--muted);
}
.work-card h3,.writing-row h3{
  font-family:"Manrope",sans-serif;
  font-size:clamp(26px,3vw,38px);
  line-height:1.05;
  letter-spacing:-.035em;
  margin:42px 0 14px;
}
.work-card p{color:var(--muted);max-width:540px}
.work-card .text-link{margin-top:auto;padding-top:25px}
.award-card h3{max-width:400px}
.media-card{padding:0;display:grid;grid-template-columns:1fr;overflow:hidden}
.media-card img{
  width:100%;
  aspect-ratio:16/9;
  object-fit:cover;
  filter:saturate(.75) contrast(.95);
}
.media-copy{padding:32px 38px 38px}
.media-copy h3{margin-top:28px}
.work-note{
  max-width:760px;
  margin:38px 0 0 auto;
  color:var(--muted);
  font-size:15px;
}
.writing-head{align-items:start}
.writing-head .body-copy{font-size:19px;margin-top:34px}
.writing-list{border-top:1px solid var(--line);margin-top:60px}
.writing-row{
  display:grid;
  grid-template-columns:1fr 50px;
  gap:20px;
  align-items:center;
  padding:34px 0;
  border-bottom:1px solid var(--line);
  transition:padding .2s ease, opacity .2s ease;
}
.writing-row:hover{padding-left:12px}
.writing-row h3{margin:12px 0 8px;font-size:clamp(24px,3vw,34px)}
.writing-row p{margin:0;color:var(--muted);max-width:720px}
.writing-arrow{font-size:24px;text-align:right}
@media(max-width:760px){
  .work-grid{grid-template-columns:1fr}
  .work-card{min-height:auto}
  .section-intro{margin-top:0}
}

/* Visual case-study cards */
.visual-work-grid{align-items:stretch}
.visual-card{padding:0;overflow:hidden;display:flex;flex-direction:column;min-height:0}
.visual-card:hover{transform:translateY(-4px)}
.work-image-wrap{height:260px;overflow:hidden;border-bottom:1px solid var(--line);background:#ddd8cc}
.work-image-wrap img{width:100%;height:100%;object-fit:cover;display:block;transition:transform .55s cubic-bezier(.2,.7,.2,1),filter .35s ease;filter:saturate(.82) contrast(.97)}
.visual-card:hover .work-image-wrap img{transform:scale(1.025);filter:saturate(1) contrast(1)}
.work-image-wrap.portrait-focus img{object-position:center 34%}
.visual-work-grid .work-card:nth-child(2) .work-image-wrap img{object-position:center center}
.work-card-copy{padding:34px 38px 38px;display:flex;flex-direction:column;align-items:flex-start;flex:1}
.work-card-copy h3{margin:30px 0 14px}
.work-card-copy .text-link{margin-top:auto;padding-top:24px}
.interview-card .work-card-copy{min-height:280px}
@media(max-width:760px){.work-image-wrap{height:220px}.work-card-copy{padding:28px 26px 32px}}


/* Match the interview image to the other work-card image areas. */
.interview-card .work-image-wrap { height:260px; aspect-ratio:auto; }
.interview-card .work-image-wrap img { object-fit:cover; object-position:center 38%; }
@media(max-width:760px){.interview-card .work-image-wrap{height:220px}}


/* Influences: an editorial bookshelf. Text tiles and initials need no remote images. */
[hidden]{display:none!important}
html{scroll-padding-top:98px}
.motion-ready .reveal:not(.visible){opacity:0;transform:translateY(24px)}
a:focus-visible,button:focus-visible{outline:2px solid currentColor;outline-offset:6px}
.skip-link{position:absolute;top:10px;left:20px;transform:translateY(-160%);z-index:100;padding:12px 16px;background:var(--ink);color:var(--bg)}
.skip-link:focus{transform:none}
.mobile-influences{display:none}
.site-footer{gap:20px;flex-wrap:wrap}
.footer-influences{color:var(--ink);text-decoration:underline;text-underline-offset:4px}
.influence-nav{justify-content:space-between}
.influence-identity{display:inline-flex;align-items:center;gap:13px;font-family:"Manrope",Arial,sans-serif;font-size:14px;font-weight:600;white-space:nowrap}
.back-link{font-size:13px;display:inline-flex;align-items:center;gap:9px;padding:10px 0;transition:opacity .2s ease}
.back-link:hover{opacity:.6}
.influence-main{max-width:var(--max);margin:auto;padding:0 var(--pad)}
.influence-hero{padding:80px 0 54px;border-bottom:1px solid var(--line)}
.influence-title{font-family:"Manrope",Arial,sans-serif;font-size:clamp(58px,8.8vw,106px);font-weight:600;letter-spacing:-.055em;line-height:.98;margin:24px 0 28px;outline:none}
.influence-intro{max-width:600px;font-size:clamp(18px,2vw,22px);line-height:1.5;color:#514e47;margin:0}
.influence-jumps{display:flex;gap:30px;margin-top:36px;font-size:13px}
.influence-jumps a{padding-bottom:4px;border-bottom:1px solid var(--line)}
.influence-jumps span{margin-left:12px}
.influence-jumps a:hover{border-bottom-color:var(--ink)}
.influence-section{padding:54px 0 52px;border-bottom:1px solid var(--line);scroll-margin-top:100px}
.influence-section-head{display:flex;align-items:baseline;justify-content:space-between;gap:20px;margin-bottom:38px}
.influence-section-head h2{font-size:clamp(30px,3.5vw,42px);line-height:1.15;margin:0;letter-spacing:-.04em}
.section-aside{color:var(--muted);font-size:12px;letter-spacing:.02em}
.shelf-heading{margin:0 0 24px;color:#5e5a52;font-size:11px;letter-spacing:.11em;text-transform:uppercase;font-weight:500}
.shelf-heading-second{padding-top:42px;border-top:1px solid var(--line);margin-top:38px}
.book-shelf{list-style:none;padding:0;margin:0;display:grid;grid-template-columns:repeat(4,minmax(0,1fr));gap:24px;align-items:start}
.book-entry{min-width:0}
.book-link{display:block}
.book-stage{position:relative;display:grid;place-items:center;height:280px;background:#eae6dc;perspective:1000px;overflow:hidden;padding:20px 22px 30px}
.book-jacket{position:relative;display:flex;flex-direction:column;justify-content:space-between;width:164px;max-width:100%;height:228px;padding:18px 14px 17px 20px;box-shadow:5px 8px 12px rgba(37,29,16,.13),1px 1px 1px rgba(37,29,16,.15);transform:rotate(-3deg);transform-origin:20% 90%;transition:transform .35s cubic-bezier(.2,.7,.2,1),box-shadow .35s ease;overflow:hidden}
.book-jacket::before{content:"";position:absolute;inset:0 auto 0 0;width:8px;background:linear-gradient(90deg,rgba(0,0,0,.14),rgba(255,255,255,.08),rgba(0,0,0,.02));border-right:1px solid rgba(0,0,0,.08)}
.book-link:hover .book-jacket,.book-link:focus-visible .book-jacket{transform:translateY(-5px) rotate(0);box-shadow:8px 12px 18px rgba(37,29,16,.18)}
.jacket-category{font-size:8px;text-transform:uppercase;letter-spacing:.12em;line-height:1.4}
.jacket-title{display:block;font-family:"Manrope",Arial,sans-serif;font-size:27px;line-height:1.07;letter-spacing:-.035em;font-weight:700;margin:15px 0;overflow-wrap:normal}
.jacket-author{font-size:10px;line-height:1.4}
.jacket-inspired{background:#9d342b;color:#fff5df}
.jacket-inspired .jacket-title{font-size:22px;letter-spacing:-.05em}
.jacket-punchy{background:#eac36b;color:#302513;transform:rotate(2deg)}
.jacket-punchy .jacket-title{font-size:34px}
.jacket-ocean{background:#284b60;color:#f2f4ec}
.jacket-zero{background:#c3c9b4;color:#263121;transform:rotate(2deg)}
.jacket-zero .jacket-title{font-size:37px;font-weight:500}
.jacket-chef{background:#46352c;color:#f3e8d7}
.jacket-chef .jacket-title{font-family:Georgia,serif;font-size:25px;font-weight:400;letter-spacing:-.025em;line-height:1.12}
.jacket-gladwell{background:#ded4bf;color:#353229;transform:rotate(2deg)}
.jacket-gladwell .jacket-title{font-family:Georgia,serif;font-size:29px;font-weight:400;letter-spacing:-.04em}
.shelf-number,.book-open{position:absolute;bottom:10px;font-size:10px;color:#6b6458}
.shelf-number{left:12px;letter-spacing:.08em}
.book-open{right:12px;font-size:15px;line-height:1}
.book-caption{padding-top:16px}
.book-caption h3{font-family:"Manrope",Arial,sans-serif;font-size:16px;line-height:1.35;font-weight:600;letter-spacing:-.015em;margin:0 0 7px}
.book-caption p{font-size:12px;color:#645f56;line-height:1.5;margin:0}
.book-link:hover .book-caption h3{text-decoration:underline;text-underline-offset:4px}
.book-note{font-size:12px;line-height:1.5;color:#6a645a;margin:12px 0 0}
.people-section{padding-bottom:72px}
.people-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));list-style:none;margin:0;padding:0;gap:20px}
.person-link{display:flex;align-items:center;gap:14px;padding:26px 0;border-top:1px solid var(--line);border-bottom:1px solid var(--line);transition:transform .25s ease}
.person-link:hover{transform:translateY(-3px)}
.person-initials{display:grid;place-items:center;flex:0 0 58px;height:58px;border:1px solid #c7c0b1;background:#e7e1d5;border-radius:50%;font-family:"Manrope",Arial,sans-serif;font-size:18px;letter-spacing:-.04em;color:#514a3e}
.person-details{display:flex;flex-direction:column;gap:3px;min-width:0}
.person-name{font-family:"Manrope",Arial,sans-serif;font-size:19px;font-weight:600;letter-spacing:-.025em;line-height:1.3}
.person-platform{font-size:11px;letter-spacing:.03em;color:var(--muted)}
.person-arrow{margin-left:auto;padding-left:6px;font-size:17px;color:var(--muted)}
.influence-footer{padding-top:28px;gap:20px}
.influence-footer a{color:var(--ink)}
@media(max-width:1000px){
  .book-shelf{gap:18px}
  .book-stage{height:257px;padding:18px 16px 28px}
  .book-jacket{height:208px;padding:15px 12px 15px 17px}
  .jacket-title{font-size:24px}
  .jacket-inspired .jacket-title{font-size:19px}
  .jacket-chef .jacket-title{font-size:22px}
  .jacket-gladwell .jacket-title{font-size:24px}
  .person-link{gap:10px}
  .person-initials{flex-basis:46px;height:46px;font-size:16px}
  .person-name{font-size:17px}
}
@media(max-width:760px){
  .mobile-influences{display:inline-flex;margin-left:auto;font-size:12px}
  .nav .mobile-influences + .button{margin-left:0}
  .influence-nav{gap:12px}
  .influence-hero{padding:60px 0 38px}
  .influence-title{font-size:clamp(54px,10.5vw,76px)}
  .influence-section{padding-top:38px}
  .influence-section-head{margin-bottom:30px;gap:16px}
  .section-aside{font-size:11px}
  .book-shelf{grid-template-columns:repeat(2,minmax(0,1fr));gap:26px 18px}
  .book-stage{height:272px;padding:20px 22px 28px}
  .book-jacket{height:225px;width:160px;padding:18px 14px 17px 19px}
  .jacket-inspired .jacket-title{font-size:21px}
  .jacket-chef .jacket-title{font-size:24px}
  .jacket-gladwell .jacket-title{font-size:27px}
  .people-grid{grid-template-columns:1fr;gap:0}
  .people-grid li + li .person-link{border-top:0}
  .person-link{gap:16px;padding:21px 0}
  .person-initials{flex-basis:54px;height:54px;font-size:18px}
  .person-name{font-size:20px}
  .influence-footer{flex-direction:row;flex-wrap:wrap;font-size:11px}
}
@media(max-width:420px){
  .book-shelf{gap:26px 14px}
  .book-stage{height:236px;padding:16px 12px 26px}
  .book-jacket{height:193px;padding:13px 10px 13px 16px}
  .jacket-category{font-size:7px}
  .jacket-title{font-size:22px}
  .jacket-author{font-size:8px}
  .jacket-inspired .jacket-title{font-size:18px}
  .jacket-punchy .jacket-title{font-size:27px}
  .jacket-zero .jacket-title{font-size:30px}
  .jacket-chef .jacket-title{font-size:20px}
  .jacket-gladwell .jacket-title{font-size:22px}
  .book-caption h3{font-size:15px}
  .influence-identity{font-size:12px;gap:9px}
  .back-link{font-size:12px}
}
@media(prefers-reduced-motion:reduce){
  html{scroll-behavior:auto}
  *,*::before,*::after{animation:none!important;transition:none!important}
  .motion-ready .reveal:not(.visible){opacity:1;transform:none}
  .book-link:hover .book-jacket,.book-link:focus-visible .book-jacket,.person-link:hover,.visual-card:hover{transform:none}
}

/* Recognition is ordinary editorial copy until a genuine image asset is supplied.
   Do not recreate an official badge, winner mark, logo, or trophy. */
.work-grid {grid-template-columns:repeat(2,minmax(0,1fr));}
.work-card {min-width:0;}
.work-image-wrap {width:100%;flex:none;}
.award-source-card {padding:34px 38px 38px;min-height:0;}
.award-source-card .award-copy {display:flex;flex-direction:column;align-items:flex-start;width:100%;height:100%;}
.award-source-card h3 {margin:30px 0 18px;}
.award-source-card p {margin:0 0 20px;line-height:1.65;}
.award-source-card .award-secondary {padding-top:20px;border-top:1px solid var(--line);font-size:14px;}
.award-source-card .text-link {margin-top:auto;}
.interview-media {position:relative;}
.interview-play {display:block;position:relative;width:100%;height:100%;}
.interview-play-icon {position:absolute;left:50%;top:50%;transform:translate(-50%,-50%);width:58px;height:58px;border-radius:50%;display:grid;place-items:center;background:rgba(21,21,21,.82);border:1px solid rgba(255,255,255,.75);box-shadow:0 2px 14px rgba(0,0,0,.18);}
.interview-play-icon::after {content:"";width:0;height:0;margin-left:4px;border-top:9px solid transparent;border-bottom:9px solid transparent;border-left:14px solid #fff;}
.interview-play:focus-visible {outline-offset:-4px;outline:3px solid #fff;}
.interview-play:hover .interview-play-icon {background:rgba(21,21,21,.96);}
.interview-media iframe {display:block;width:100%;height:100%;border:0;}
@media(max-width:760px){
  .work-grid {grid-template-columns:minmax(0,1fr);}
  .award-source-card {padding:28px 26px 32px;}
}
@media(prefers-reduced-motion:reduce){
  .visual-card:hover,.visual-card:hover .work-image-wrap img {transform:none;}
}



/* Award artwork: preserve proportions and avoid enlarging the supplied crop. */
#bam-award .award-image-wrap {
  display: flex;
  align-items: center;
  justify-content: center;
  width: 100%;
  height: 260px;
  padding: 28px;
  overflow: hidden;
  background: #070b26;
}
#bam-award .award-image-wrap img,
#bam-award:hover .award-image-wrap img {
  display: block;
  width: auto;
  height: auto;
  max-width: min(100%, 205px);
  max-height: 190px;
  flex: 0 1 auto;
  object-fit: contain;
  object-position: center;
  aspect-ratio: 322 / 298;
  padding: 0;
  filter: none;
  transform: none;
  transition: none;
}
@media (max-width: 760px) {
  #bam-award .award-image-wrap {
    height: 220px;
    padding: 24px;
  }
  #bam-award .award-image-wrap img {
    max-width: min(100%, 184px);
    max-height: 170px;
  }
}



/* Business applications: illustrative, not attributed to a client. */
.applications-section .section-title { max-width: 850px; margin-bottom: 30px; }
.applications-intro { max-width: 740px; margin: 0 0 46px; font-size: 20px; color: var(--muted); }
.application-grid { display: grid; grid-template-columns: repeat(3, minmax(0, 1fr)); column-gap: 36px; }
.application-item { padding: 28px 0 34px; border-top: 1px solid var(--line); }
.application-item h3 { font-family: 'Manrope', sans-serif; font-size: 22px; line-height: 1.25; letter-spacing: -.025em; margin: 0 0 14px; }
.application-item p { margin: 0; color: var(--muted); font-size: 16px; }
.applications-note { color: var(--muted); font-size: 13px; margin: 8px 0 0; }
@media (max-width: 900px) {
  .application-grid { grid-template-columns: repeat(2, minmax(0, 1fr)); gap: 0 28px; }
}
@media (max-width: 560px) {
  .application-grid { grid-template-columns: minmax(0, 1fr); }
  .application-item { padding: 24px 0; }
  .applications-intro { font-size: 18px; margin-bottom: 32px; }
}

#background h2 { font-size: clamp(44px, 4.2vw, 60px); }